Kylie Cosmetics, LLC is an American cosmetics company founded by media personality, Kylie Jenner. The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set on November 30, 2015. Formerly known as Kylie Lip Kits, the company was renamed Kylie Cosmetics.
In 2018, Forbes reported the company was valued at $800 million, and in March 2019, valued the company at $900 million. Coty, Inc. bought a 51% controlling stake in the company for $600 million in November 2019. However, in early 2020 Forbes reported – citing documentation from the Coty deal – that Kylie Cosmetics had overvalued itself.